Tips to Write a Plan for a COVID marketing strategy

## What is a Marketing Plan?

A marketing strategy is a plan of action that is used to guide a company’s marketing efforts. A marketing plan can be used for any type of business, but it is most commonly used for B2C (Business to Consumer) and B2B (Business-to-Business) companies.

The marketing plan is a roadmap for a company to reach its goals and objectives. The marketing plan consists of a series of steps that the company will take in order to achieve its goals. These steps are laid out in an order that makes sense for the company’s goals. For example, if a company wants to sell more products, then the marketing plan should outline the steps that will be taken to increase the number of products that are sold.

## Why Should You Write a Marketing Strategy?

There are a number of reasons why you should write your own marketing strategy. First of all, it will help you stay on top of what is happening in your industry. It will also help you know what your competitors are doing so that you can stay one step ahead of them. Finally, writing your own plan will give you a sense of ownership of your company. You will be the one who will be responsible for the success or failure of your marketing plan.

## How Can You Write Your Marketing Plan in the Midst of a Global Pandemic?

In the past few months, there has been a lot of talk about the impact that the coronavirus has had on the global economy. As a business owner, it is important that you have a plan in place to deal with the impact of the pandemic on your business. Here are a few things that you need to think about when writing your plan:

– Your plan should be flexible enough to be able to adapt to changes in the market. For instance, if there is a change in the demand for your product or service, then your plan should allow you to adjust your marketing efforts to meet the new demand.

– Your plan needs to be based on data. If you don’t have data to support your plan, then you will have a hard time making changes to your plan. You need to know what is working and what is not working in your current marketing plan before you can make any changes. You can use tools such as Google Analytics and Facebook Insights to get the data you need. These tools will tell you how many people are visiting your website, how often they are visiting it, and what they are doing when they are on your website. This data can help you make changes to the way that you are marketing your products and services.

## Your Marketing Plan Should Include the Following:

This is the group of people that you want to sell your products or services to. The target audience for your business should be people who are interested in what you have to offer. The best way to find out who your target audience is is to talk to your current customers and ask them what they like and don’t like about your company and your products. You should also ask your customers what they would like to see in a new product or a new service. The more information you get from your customers, the better your plan will be because you will know exactly what you should be doing to make your business more successful. You also want to make sure that the people who you are trying to sell to are people who will actually buy from you. You don’t want to waste your time and money marketing to people who won’t buy from your company, so make sure to only target people who have a good chance of buying from you!

## Goals and Objectives

You should write down your goals and your objectives. Your goals are what you want your business to achieve. Your objectives are the specific steps that you will take to achieve your goals. You may have more than one goal, but you should only have one or two objectives for each goal. The reason for this is that if you have too many objectives for a goal, then it will be difficult for you to keep track of them all. Also, if you try to do too many things at the same time, you will not have time to do any of them very well. For this reason, you should try to have no more than two or three objectives for any one goal. Here is an example of what a goal and its objectives.

## Strategies

Now that you know who your audience is and what your goals are, it’s time to figure out how you are going to get there. This is where your strategies come into play. A strategy is the plan that you use to get from point A to point B. Your strategy should tell you what you will be doing every step of the way to get to your goal. It should also tell you when you will do these things and how you will measure your success along the way. Your strategies should be as detailed as possible, but they should also be flexible so that they can be changed as your business needs change. The following are some examples of strategies that you may want to include in your business plan.

## Marketing Channels

Channels are the different ways that your company can reach its target audience. For example, your company could have a website, a Facebook page, a Twitter account, a YouTube channel, an Instagram account, and a mailing list. Each of these channels has its own strengths and weaknesses, so you will need to decide which channels you will use to reach your audience. The channels that you choose should be the ones that will get you the best results for the amount of money that you spend on them. For more information on how to choose the right channels for you.

Books that Will Help You to Inspire Your Writing

The following is a list of books that will help you to inspire your writing. Most of these books can be found at your local library or bookstore. Some are available on

The Artist’s Way: A Spiritual Path to Higher Creativityby Julia Cameron

Cameron’s book is one of the best-selling self-help books of all time, and for good reason. It offers a step-by-step guide to the creative process. It is a great book for anyone who wants to improve their writing skills. The book is divided into two parts. The first part is a series of exercises designed to help you become aware of your inner creative self. The second part of the book is a journal that you can use to record your thoughts and feelings as you go through the exercises. You can find this book at most bookstores and online.

Gardner’s book, which was first published in 1974, is a classic in the field of creative writing. In it, Gardner offers advice on the craft of writing fiction. This book is available online.

## How to Write a Book Proposal

If you want to write a book proposal, you need to have a clear idea of what your book is about, who your audience is, and what you want your book to do for your audience. You also need to know how you are going to market your book. In this chapter, you will learn how to write an effective book proposal. You will also learn about the different types of book proposals, and you will find out how to find a literary agent to represent you. Finally, you’ll find out about the pros and cons of self-publishing versus going with a traditional publishing house.

## How to Write an Effective Proposal for a Nonfiction Book

Writing a nonfiction book proposal is different from writing a fiction book proposal because you are not writing a novel. You are writing a proposal for a book that will be published in book form. Your proposal should include the following information:

1. Title. The title of your book should be short and easy to remember. It should also be catchy. The title should tell the reader what the book will be about. For example, the title of John Grisham’s book A Time to Killtells the reader that this is a book about capital punishment in the United States. It doesn’t say anything about the plot or the characters in the book, but it gives the reader a good idea of the subject matter. The same thing is true of the titles of Stephen King’s books. His titles don’t tell you much about the contents of the books, but they do give you a clue as to what the books are about. The titles of his books, for example, are Carrie, Cujo, The Shining,and The Stand.

2. Subtitle. Your book should have a subtitle. The subtitle should be a sentence or two that describes your book in a few words. You may want to use the subtitle to help sell the book to your publisher. If your publisher is interested in your book, he or she will want to know what it is about. If you use a subtitle that is too long, the publisher may think that you are trying to be clever or that you don’t know what you are talking about. You don’t want to give the publisher the impression that you aren’t serious about writing a book. If the subtitle is too short, it may not give the reader enough information to make a decision about whether or not to buy the book.

3. Table of Contents. You should include a table of contents at the beginning of your proposal. This will help the reader find the information that they are looking for. You should also include a brief description of each chapter in your proposal, as well as a brief outline of the plot. You should try to keep your outline as simple as possible. If it is too complicated, the reader may not be able to follow it. You want to make it as easy as possible for the reader to follow your outline. You do not want to confuse the reader by including too many details in the outline. The fewer details you include, the more likely it is that the reader will understand what is going to happen in the story. The more details you put in your outline, the harder it will be for your reader to understand the story, and the less likely they will be to buy your book when it is finally published. The best way to create a simple outline is to use a storyboard. A storyboard is simply a visual representation of your story. It can be a simple drawing, or it can be as elaborate as you want it to be. The key is that it should be simple enough for you to understand it, and it should help you organize your thoughts about the book you are writing. A good storyboard will make it easier for your readers to follow the story as it unfolds. You might want to include a sample storyboard at the end of this chapter. You’ll find it in the appendix at the back of this book. The storyboard that you see there is an example of a simple storyboard, but you should feel free to use it as a model for creating your own storyboard if you are having trouble coming up with one on your own.

## Types of Book Proposals

There are two basic types of nonfiction books: self-published books and books that are published by a traditional publisher. The type of book that you write will depend on the type of publisher that you choose to work with. The following are some of the most common types of books that you might write.

Self-Published Books. If you decide to publish your book yourself, you have several options. You can write the book yourself and then find a publisher to print the book and market it to the public. This is the most popular option for nonfiction writers. It is also the most expensive option, because you will have to pay for the printing and the marketing yourself. Another option is to hire a ghostwriter to write your book for you. A ghostwriter is a professional writer who is hired to do the work of writing the book on your behalf. The ghostwriter will write the entire book and then submit it to you for review and approval.

Essentials to Write an Effective Email Marketing Copy

## Introduction

Email marketing is one of the most effective ways to promote your business.

Email marketing is the process of sending emails to your customers and prospects. You can use email marketing to promote a new product or service, drive sales, increase brand awareness, and much more. In this chapter, you’ll learn about email marketing, why you should use it, and how to write effective emails. You’ll also learn about the different types of emails that you can send, and you’ll see some examples of effective email marketing campaigns.

Email is a great way to communicate with your prospects and customers, but it’s not the only way you can communicate with them. There are many other ways you can reach out to your audience, such as social media, text messaging, and even phone calls. However, email marketing is still the most common way that people communicate with each other, so it’s a good place to start if you want to market your products and services to your target audience.

If you’re interested in learning how to use email as a marketing tool, you may want to check out [Chapter 7, “How to Use Email Marketing to Promote Your Business” for more information about how to set up and use email in your marketing strategy.

## What Is Email Marketing?

Email marketingis a type of marketing that involves sending email messages to people who have expressed an interest in what you have to offer. The messages can be promotional, informative, or a combination of the two.

Promotional emailis an email that you send to people to encourage them to take a specific action. For example, you might send an email to your list of customers to tell them about a special offer that you’re running. Informative email, on the other hand, is a message that informs people about something that you think they might be interested in. This type of email is often sent to people as a way of informing them about an upcoming event or product launch. Both types of email can be used to encourage people to take some kind of action, whether it’s buying a product, signing up for a service, or clicking a link to visit your website.

Note: In this book, we use the term email marketingto refer to both promotional and informative emails.

You can also use email to send a message to a group of people that you don’t know personally. This is called mass emailing, and it’s commonly used by companies that want to send out a promotional message to their entire customer base. The message will be sent to everyone who has signed up for the company’s mailing list, regardless of whether or not they have purchased anything from the company in the past.

Email marketing can be a very effective way to reach a large number of people at once. It’s a very cost-effective way to get the word out about your business, and people are more likely to respond to an email than they are to a phone call or a direct message on social media.

There are a number of different ways to send email messages, but the most popular method is to use an email service provider (ESP). An ESP is a third-party service that allows you to send and receive email messages on your behalf. The most popular ESPs are Gmail, Outlook, and Yahoo! Mail, but you can use any ESP that you want, as long as it’s compatible with the email clients that your customers use.

An ESP will allow you to create an email address for your business that is separate from your personal email address. This means that when people sign up for your email list, they don’t have to give you their personal email addresses. Instead, they can give you the email address that they want to use when they sign up. This makes it easier for people to unsubscribe from your list if they no longer want to receive emails from you. It also means that you won’t have access to their personal emails, and they won’t be able to see your emails in their inboxes.

If you use an ESP to send your emails, you will have to pay a monthly fee to use the service. The amount that you pay will depend on how many emails you send and how many people you send them to. Some ESPs offer a free trial period, so you can try out the service and see if it’s the right fit for you before you commit to a long-term contract.

## Why Email Marketing Is Important

Email marketing is one of the most effective ways to promote your business. You can use it to send messages to your customers and prospects, as well as to your own employees and other business contacts.

Ways to Keep a Conversation Going: Tips for English Learnersif(typeof ez_ad_units! undefined ) ( 300,250, eslspeaking_org-box-2, ezslot_3,162, 0, 0 ); if(typeof __ez_fad_position! undefined ) __ez_fad_position( div-gpt-ad-eslspeaking_org-box-2-0 ).

talk at parties

Learn How to Keep the Conversation Going

I’m sure you’ve had this experience before. You’re at a party, at school, or at a family event. You’re talking to someone and then you start to have nothing to talk about. It can be a bad feeling, and I know that it most definitely makes me nervous.

#1: Go Back to an Earlier Topic to Keep the Conversation Going

If your conversation is dying, you can keep the conversation going by returning to an earlier topic. You can say, “Earlier, you said _____. Tell me more about that.” This lets the listener know that you are a good listener and interested in what they have to say.

#2: Give Some Details to Continue a Conversation

Expand what you say by giving details, rather than just a short, direct answer to a question. For example, if someone asks you about your vacation, don’t say, “It was great!” and leave it at that.

Tell them a few highlights. “It was great! I hadn’t seen my family in a year, so I spent most of my time catching up with everyone.” This isn’t so long that someone who isn’t interested will get bored, and it opens up new areas for questions if the listener wants to know more.

Just remember, nobody likes to listen to someone who is only talking about themselves. Give your conversation partner 1-2 details and then leave it to the other person to follow up on that if they’d like to. This is a great tip for how to keep a conversation going so give it a try.


#3: Offer Some Examples

Support what you say with details and examples. Just as in writing, you sometimes need to “prove” what you say. You can use phrases in speaking that you use in writing. Some examples include:

#4: Summarize the Main Points, A Good Way to Keep Conversations Going

Summarizing what you hear is a great way to confirm your understanding of the conversation. This is something native speakers do, especially at work or if some type of commitment is being made.

This short sentence checks several details: the report will be emailed, not printed; the due date this Friday, not next Friday; and you have until the end of the day to complete it. If anything in your summary is incorrect, the listener should correct you, “Oh, don’t rush; you have until Monday to finish it.”

#5: Ask Open-Ended Questions to Maintain a Conversation

One of the best ways to maintain a conversation is to ask open-ended questions. A closed-ended question has a yes/no answer and can be a quick way to end a conversation! For example:

#6: Look Interested and use Good Body Language

If you want to know how to continue conversations, then you’ll definitely need to use good body language. Look interested in what the other person is talking about. If they sense that you aren’t interested in what you’re saying, the convo will go nowhere.

Use good body language. Have an open stance (no crossed arms), a good amount of eye contact and a friendly smile while you’re talking. Don’t look around the room, like you’re looking for another conversation partner. Focus on the person that you’re talking to.

how to maintain a conversation

Do You Like these Tips for How to Continue a Conversation?

Study Tips to Learn English Faster: Become Fluent Quickly and Easily (Tips for English Learners)

Organized into Various Skills

In this book, they’ve organized the advice they’ve given their students about speaking, listening, reading, and writing in English. Plus, there are a ton of English speaking tips, as well as tips for taking English speaking exams.

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Ask open-ended questions

Open-ended questions encourage people to open up and share some details about themselves. This can make it easier to keep a conversation going. You don’t have to use open questions all the time, but they are often useful.

You’re more likely to get an interesting answer if you ask an open-ended question like, “I’m curious; What do you like to do in your free time?” If you were to ask this question, the other person would have an opportunity to talk about their hobbies and interests in depth. You could end up talking about lots of different things, depending on what they like to do.

Closed questions aren’t always bad. Try pairing a closed question with an open follow-up question. For example, if someone says “Yes” when you ask them whether they like video games, you could then say, “What kind of games do you like to play?”

Avoid giving dry, short answers

For example, let’s say that someone asks you, “What’s your favorite thing to eat?” If you said “Sushi,” you’ve answered their question, but you are still forcing them to do all the work to keep the conversation going.

They might seem like low-effort questions, but “How was your day?” or “What did you do today?” can keep a conversation going. Just don’t make a habit of falling back on these questions whenever you can’t think of anything else to talk about, because you might come across as lazy.

To make these questions more interesting, try telling the other person something positive or entertaining about your day first. For example, instead of saying, “So did you have a good day at work?” you could say, “So how was your day? I managed to fix the photocopier single-handed! I’m still feeling proud :)”

More Ways To Get The Girl

When you’re really looking to get a girl, you know there’s more to it than just how to keep a conversation going with a girl. To get the whole process, read these articles as well:

Knowing how to keep a conversation going with a girl is perhaps not quite as easy as just shouting “will you be my girlfriend,” but it is fairly simple if you know a few simple steps to do it.

The road to how to get a girlfriend runs straight through learning how to talk to girls, so this is about as important a set of steps to learn as possible. Besides, following these steps makes the whole process so much more fun. You’ll be able to stop stressing about how to keep a conversation going with a girl and just enjoy it for a change.


How to write a science blog

How to write a science blog

#SINTEFblog is the perfect place for SINTEF researchers in all areas to get the attention of potential industry partners, other researchers and those who are interested in new technologies. A blog post is a great way to highlight expertise or draw attention to a published report or scientific article. In this blog you will find some tips on how to write a science blog: Style and content.

Blogging remains an important channel to communicate with the public. In this era of fake news and disinformation on social media, having our own method of quickly reaching the public with science based information has never been more important.

So, if you work for SINTEF and want to write a blog about your research, there’s no need to delay. All you have to do is follow these easy steps to write a first draft. Don’t worry about perfection! The blog editors will help you add the finishing touches, and of course deal with the technical aspects of getting it published.

What should you write?

You tell us! Research results are great, but don’t feel limited to latest news. Other ideas include what it’s like to work in a specific lab, your experience collaborating with another research institute, a research-based opinion piece on a current news story or trending topic, a comment on current international research, etc. If you’ve just published a scientific article, there could be scope for a blog post too.

You could also consider writing something timely. For example, this article on why you shouldn’t burn your Christmas tree in a wood stove performs well every January. This kind of applied science is perfect for the blog. It has mass appeal with the general public but could also appeal to journalists looking for a story, helping to get SINTEF a media mention.

That being said, not every story needs to have mass appeal. Many of our hyper-focused technical blog posts perform very well in search engines. Writing a blog post is a great way to link you and SINTEF with that specific topic to other researchers and potential clients around the world who may be searching for it.

On that note, another great topic is something you’ve searched for in Google, but have been unable to find a good result. Your post could be that result for other people!

How to write a science blog: Picture shows a man searching the internet.

How to write a science blog: Write about something you’ve searched for in google, but have been unable to find a good result. Your post could be that result for other people searching the same keywords. (Photo: Shutterstock)

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Content on demand using AI and the best part is it feels like a human has written it. I could not find any plagiarism and loved the way each and every sentence was molded by the AI. Just wow.


AP Style Cheat Sheet

Student Learning With Good Cup Of Tea

company, companies

Capitalize the names of months in all uses. When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov. and Dec.; always spell out March, April, May, June and July. Spell out all months when using alone or with a year alone. When a phrase lists only a month and a year, do not separate the year with commas. When a phrase refers to a month, day and year, set off the year with commas.

Use an s without an apostrophe to indicate a span of a decade or century: the 1890s, the 1900s. Years are the lone exception to the general rule that figures cannot be used to start a sentence: 1976 was a very good year.

nearsighted, nearsightedness

In general, do not use a hyphen after this prefix when forming a compound adjective that does not have special meaning and can be understood if not is used before the base word: nonprofit, noncontroversial, nonaligned.

Spell out first through ninth when they indicate sequence in time or location: He ran to third base. She was first in line. They reviewed the Fifth Amendment in class. Use figures for 10th and above: She wrote her 15th book last year.

See separate entries for specific guidelines for addresses, ages, chapters, dates, dimensions, fractions, millions and billions, monetary units (dollars and cents), No., page numbers, percent, room numbers, telephone numbers, times and weights.

Abbreviating Words

  • Use only the most commonly recognized abbreviations: The most common,—such as NASA, FBI, and CIA—can be used on all references. Less well-known, but still common ones—such as OSHA and NATO—can be used after you spell out the full name on the first mention. In most cases, however, the stylebook suggests using a generic reference such as “the agency” or “the alliance” for all references after the first.
  • Don’t put unfamiliar abbreviations in parentheses after the first reference: “The American Copy Editors Society (ACES), for example, would either be repeated as the full name on subsequent references or replaced by a generic reference, such as “the society.”
  • Use an apostrophe and spell out academic degrees: “She holds a bachelor’s degree.” Use abbreviations for degrees only when you need to include a list of credentials after a name and set them off with commas: “Peter White, LL.D., Ph.D., was the keynote speaker.”
  • Abbreviate junior or senior directly after a name, with no comma to set it off: “Justin Wilson Jr.”
  • Spell out the names of all states when used alone: “He lives in Montana.” Abbreviate state names of seven or more letters when used with a city name, with commas before and after the abbreviation: “Pittsburgh, Pa., is a great weekend getaway spot for people who live in Youngstown, Ohio.” You’ll find the list of acceptable abbreviations under State Names in the hardcover and digital version of the AP Stylebook.
  • Be sure to use the stylebook abbreviations, and not the U.S. Postal Service abbreviations for states: The exception is if you are providing a full address, including ZIP code: “Send contributions to Relief Fund, Box 185, Pasadena, CA 91030”.
  • Spell out the name of a month when it is used without a specific date: “August is too hot for a visit to Florida.” Abbreviate months with six or more letters if they are used with a specific date such as “Sept. 28.” Always spell out those with five or fewer letters: “May 15.” You can find the list of preferred abbreviations under Months in the AP Stylebook.
  • Spell out titles used alone: “She was the first female senator from her state.” Abbreviate and capitalize most titles when they are used directly before a name: “Sen. Boxer posed hard questions for Rice.” To determine if a title is abbreviated, look for an entry for it in the AP Stylebook or check the listing under Titles.
  • Spell out titles with names used in direct quotes: The exceptions are Dr., Mr., and Mrs. “Governor Pawlenty is obviously no Jesse Ventura,” she said.
  • Spell out all generic parts of street names (avenue, north, road) when no specific address is given: “The festival will be held on South Charles Street.” When a number is used, abbreviate avenue (Ave.), boulevard (Blvd.), street (St.), and directional parts of street names: “The suspect was identified as Michael Shawn of 1512 N. Mission St.”
  • In writing news stories, never abbreviate:
    • The days of the week
    • Percent as %
    • Cents as ¢
    • The word “and,” unless the symbol & is an official part of a name
    • Christmas as Xmas

    The AP Stylebook uses what’s known as downstyle—that is, words are lowercased unless a rule says to capitalize them. If you can’t find a rule for capitalizing a word in the stylebook, use it in lowercase. The most familiar capitalization rules are:

    • Capitalize common nouns such as party, river, and street when they are part of a proper name for a place, person or thing: For example, the Libertarian Party, the Ohio River. But lowercase these common nouns when they stand alone or in subsequent references: “The party did not have a candidate for president,” “She nearly drowned in the river.” Lowercase all plural uses of common nouns: the Libertarian and Green parties, the Monongahela and Ohio rivers.
    • Lowercase the names of the seasons unless they are used in a proper name: the Summer Olympics.
    • Capitalize the word “room” only when used with the number of the room or when part of the name of a specially designated room:Room 315, the Lincoln Room.
    • Lowercase directional indicators: The exception is when they refer to specific geographic regions or popularized names for those regions. For example, “the Northeast” or “the Midwest.”
    • Lowercase formal titles that appear on their own or follow a name: In the latter case, they should be set off by commas. Capitalize formal titles that come directly before a name: “The students were delighted when they heard they would meet President Obama.” Never capitalize job descriptions: shortstop, police officer, attorney, and so on.

    Who Uses AP Style?

    Acronyms for Organizations

    Abbreviations for Formal Titles

    • Atlanta
    • Baltimore
    • Boston
    • Chicago
    • Cincinnati
    • Cleveland
    • Dallas
    • Denver
    • Detroit
    • Honolulu
    • Houston
    • Indianapolis
    • Las Vegas
    • Los Angeles
    • Miami
    • Milwaukee
    • Minneapolis
    • New Orleans
    • New York
    • Oklahoma City
    • Philadelphia
    • Phoenix
    • Pittsburgh
    • St. Louis
    • Salt Lake City
    • San Antonio
    • San Diego
    • San Francisco
    • Seattle
    • Washington
    • Amsterdam
    • Baghdad
    • Bangkok
    • Beijing
    • Beirut
    • Berlin
    • Brussels
    • Cairo
    • Djibouti
    • Dublin
    • Geneva
    • Gibraltar
    • Guatemala City
    • Havana
    • Helsinki
    • Hong Kong
    • Islamabad
    • Mexico City
    • Milan
    • Monaco
    • Montreal
    • Moscow
    • Munich
    • New Delhi
    • Panama City
    • Paris
    • Prague
    • Quebec City
    • Rio De Janeiro
    • Rome
    • San Marino
    • Sao Paulo
    • Shanghai
    • Singapore
    • Istanbul
    • Jerusalem
    • Johannesburg
    • Kuwait City
    • London
    • Luxembourg
    • Macau
    • Madrid
    • Stockholm
    • Sydney
    • Tokyo
    • Toronto
    • Vatican City
    • Vienna
    • Zurich

    How to Format State Abbreviations

    • Alabama: Ala.
    • Arizona: Ariz.
    • Arkansas: Ark.
    • California: Calif.
    • Colorado: Colo.
    • Connecticut: Conn.
    • Delaware: Del.
    • Florida: Fla.
    • Georgia: Ga.
    • Illinois: Ill.
    • Indiana: Ind.
    • Kansas: Kan.
    • Kentucky: Ky.
    • Louisiana: La.
    • Maryland: Md.
    • Massachusetts: Mass.
    • Michigan: Mich.
    • Minnesota: Minn.
    • Mississippi: Miss.
    • Missouri: Mo.
    • Montana: Mont.
    • Nebraska: Neb.
    • Nevada: Nev.
    • New Hampshire: N.H.
    • New Jersey: N.J.
    • New Mexico: N.M.
    • New York: N.Y.
    • North Carolina: N.C.
    • North Dakota: N.D.
    • Oklahoma: Okla.
    • Oregon: Ore.
    • Pennsylvania: Pa.
    • Rhode Island: R.I.
    • South Carolina: S.C.
    • South Dakota: S.D.
    • Tennessee: Tenn.
    • Virginia: Va.
    • Vermont: Vt.
    • Washington: Wash.
    • West Virginia: W. Va.
    • Wisconsin: Wis.
    • Wyoming: Wyo.

    Other Considerations For Dates and Times


Copywriting Skills: Definition and Examples

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Copywriting Skills: Definition and Examples

Copywriters are professional content creators that develop and integrate different types of copy across a wide variety of outlets. If you’re interested in a career as a copywriter, there are a range of skills you’ll need to be successful. For instance, a copywriter creating digital media will typically rely heavily on technical skills in addition to their writing skills. In this article, we explore some of the key skills that copywriters have that make them successful, along with how to improve your skills and highlight them when applying for a job.

Copywriting skills are hard and soft skills that writers who create advertisements and other written content possess to be successful at their jobs. Since copywriting consists of writing a variety of different content types—including marketing materials, digital and print content—professionals in this career must have exceptional writing and communication skills. Technical and computer skills are equally as important, and copywriting skills will also encompass other aspects of communicating in writing.

Examples of copywriting skills

Copywriting requires a range of hard and soft skills to be successful in the role. The following examples highlight several important skills that copywriters need to be successful:

Strong writing skills

The first and foremost hard skill that these professionals have is writing skills. Copywriters create different types of copy that can range from longer forms of content (like white papers and journal articles) to short product descriptions and advertising slogans. The ability to convey ideas that ultimately persuade an audience to take action in writing is a skill that all copywriters should have.

Communication skills

Aside from written communication, copywriters also need to have effective verbal communication skills. The ability to speak up during meetings, collaborate with colleagues and clients and initiate sales pitches when necessary may all be ways that communication skills help copywriters be successful.

Technical skills

Copywriters who work on digital marketing and advertising projects will need a range of technical and computer skills. For instance, the ability to use content management systems, create web pages, apply basic formatting and other tasks like these are examples of some of the skills that copywriters need to be successful in the online and digital atmosphere.

Creative thinking

Creating written material takes a significant amount of creativity and imagination, and copywriters are no strangers to this kind of thinking. Creative thinking skills that help these professionals succeed in their roles can include the ability to build new connections between concepts and find innovative ways to promote brands and businesses.

Problem-solving skills

Problem-solving is a large part of a copywriter’s job, and this skill is a necessity for navigating different aspects of the profession. For example, a copywriter working for a large advertising firm may constantly rely on their problem-solving skills to stay within a project’s budget and timeline all while developing the most effective strategies to further business goals. Problem-solving is highly important for working through different types of writing projects, too.

Interpersonal skills

Interpersonal skills such as building and maintaining relationships are highly important in a copywriting role. Communicating with customers and clients, listening to feedback and relating to others is necessary for success in a communications role, especially copywriting. Because copywriters essentially market to customers, they’ll need to rely on interpersonal skills to better relate to their customer base.

Research skills

Strong research skills are a must for any copywriter, especially when it comes to more complex types of writing projects like white papers or technical guides. Additionally, there is always a level of research involved when copywriters create new advertising or marketing materials. For instance, copywriters who create promotional materials may research competing businesses to find out what kind of advertising is working. This type of research can help copywriters build a writing outline and strategy for reaching customers.

What Is “Copy”?

No, “copy” doesn’t mean duplicates. In the world of marketing, copy refers to the product of writers, the text that fills your landing pages and advertising scripts. All companies need copy to explain their businesses to prospective customers, persuade people to follow them on Twitter, sign up for their newsletters or make purchases. Without copy, customers may have no idea that the perfect solution to their problem is out there, waiting for them to find it.

But is copy the same as content? We’ll get into the differences between copywriting and content marketing a little bit later, but let’s cover the gist of it. Copy is considered the written communication used to persuade an audience to take an action, or to motivate brand awareness. Content is the information communicated to a target audience using some form of media. While copy is always written content, content isn’t always written copy. Content can also come in the form of video, infographics, podcasts or more.

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5. Build A Recurring Leads Channel

Search Engine Optimization (SEO)

The goal of Search Engine Optimization (SEO) is to get Google to send leads to your website monthly, weekly, and even daily. You accomplish this by getting your site to rank for search terms that are relevant to your business.

In my personal opinion, nothing currently beats SEO as a leads channel. It’s how I built my own business, and once I figured out how to do it right, I was able to achieve reasonable results fairly quickly, good results within a year, and incredible results over a handful of years.

I can also continue scaling this channel indefinitely, which is part of what I’m doing by publishing this article. This article will rank on the front page of Google for the search query “how to become a copywriter” within 3 months (update: I originally published this in January 2019 and sure enough, I was on the front page by April. I then predicted to me email subscribers that I would be #1 by August, and I predicted it perfectly. This article now ranks #1 for “copywriter” as well, which is fun).

Part of the reason I feel like SEO is the best channel for copywriters is that it synergises very well with blog writing, which I also advise copywriters to offer. Writing both free guest posts and paid blog content doubles as both advertising for your services as well as backlinks for your SEO campaign. But you miss out on the backlinks benefit if you aren’t actively pursuing SEO.

Until this last year, I would have told you that SEO is the undisputed leads channel for aspiring copywriters, but over the last 12 months, a new contender has become arguably a better choice, at least in the short term.

LinkedIn Audience Building

LinkedIn has always been an intriguing platform for business lead generation, but up until a year ago, it wasn’t really the type of place where someone could build a profitable following.

That all changed last year when LinkedIn revamped its algorithm and suddenly, organic engagement was alive and well. I noticed the same types of posts attracting tons of engagement, so I decided to see if I could play the game and make some content go viral.

That’s pretty insane engagement for diving straight in with no existing audience. I tried posting some more straightforward stuff as well, which grabbed between 20-40 likes a pop with a handful of comments.

In hindsight, this should have been enough engagement for me to spend a few months exploring LinkedIn as a lead gen channel, but my bias against social media at the time, as well as my personal distaste for the styles of content that were most popular on the platform, caused me to bail on the channel.

Today, I personally know three different copywriters who have built their monthly income to $15k+ almost entirely through their LinkedIn following. They consistently post straightforward, helpful content, and engage positively with people in their niches. One of these copywriters, Michal Eisikowitz, was gracious enough to hop on a call and share the story of how she built a recurring leads channel using LinkedIn and a fantastic writer website.

The TLDR here is that LinkedIn is a compelling option for new and experienced copywriters alike. When compared with the complicated process of achieving organic rankings, posting 3-4 times per week on LinkedIn seems like a vastly simpler and more broadly achievable option for building out that primary leads channel.

There was once a time when people were experiencing this same level of success on Facebook. Then overnight, Facebook completely gutted organic reach, and suddenly, all that work acquiring followers was essentially rendered worthless. This could happen at any time on LinkedIn, and indeed, LinkedIn has already scaled back organic reach a bit from when those two posts of mine went mini-viral.

First, LinkedIn owes much of its recent resurgence directly to the algorithm change. It’s the new strategy that is driving growth rather than a founding strategy that was bound to be altered at some point.

Second, while Facebook depends on direct advertising to earn revenue, which directly competes with organic reach, LinkedIn makes the lion’s share of its revenue as a recruiting platform, which depends on retaining and growing organic use and engagement. In other words, LinkedIn’s business model is far more conducive to long term organic reach.

Despite being something of an SEO evangelist, I would actually argue that SEO is in a similar boat. It’s entirely at the whim of Google, and while Google’s algorithm has stayed on a fairly consistent course for the last 20 years, that’s no guarantee it will remain on the same course over the next 10 years.


Small Business Coaching Services

I’ve always wanted to work with a business coach, but just couldn’t seem to find the right person until I met Bob. He is incredibly knowledgeable, genuine and focused on how I can live my best life while excelling in my career. He’s taught me so much in a short amount of time and continues to keep me on track with professional and personal goals while enjoying the journey. As Executive Vice President of the Greater Lehigh Valley Chamber of Commerce, I highly recommend Bob to any business out there looking to get organized, increase sales and strategize for the future, all while enjoying life!

Liz Wolfe

Business Coaches In United States

Business coaches are often hired by business owners who want to grow, increase profitability, improve the performance of their employees, or resolve issues such as high worker turnover, low morale, employee burnout, or poor communication. Business coaching can help businesses of all sizes come up with solutions, strategies, and action plans for attaining their goals.

Company Benefits – Companies can benefit from business coaching by achieving a better corporate culture, more open and productive communication, higher levels of productivity, increased profit, and business expansion.

Individual Benefits – Individual business owners, leaders, and employees can benefit from Business Coaching by improving interpersonal and relationship skills, increasing self-confidence, learning time management strategies, and enjoying a healthier work-life balance.

Business Coaching

It’s the Cinderella story many small business owners dream of: A high-functioning, smoothly-run store or service where sales are strong, employees are great, the budget is green and your talents and vision have come to life. All that time, money, sweat and labor you’ve invested has paid off. You’ve bibbidi-bobbidi-booped your way to business success, and you couldn’t wish for a better life on any star.

In a world where half of small businesses close shop in less than five years, the notion of a business “fairy godmother” to help solve your most pressing problems and steer your way to success is more attractive than ever. It’s also something that’s attainable — and not in a fantasy, either, but through the real, grounded expertise and services of personal business coaching and mentoring.

First Things First: What Is a Business Coach?

If this sounds too simplistic, think again. The myriad of roles you play as the owner of a small business means you have to do everything, from sales, marketing, promotions, technology and human resources to talent acquisition, finance, project management, strategic planning and more. In other ventures, these responsibilities are usually sprinkled across different departments. Small business owners don’t have that luxury.

That’s exactly where personal business coaching comes in. A small business coach devises systems and strategies to help you set and meet your diverse goals, offering mentorship to reframe how you think about your business and the tools to achieve measurable success.

building blocks

Who Uses Business Coaches?

The list of reasons business owners turn to a coach is hardly one-noted. What’s more, you’re not alone in your need or curiosity for one. Business coaching programs address the following problems and pain points small business owners experience by offering guidance and actionable solutions:

  • Cash-Flow Problems: Tied-up finances are the bane of many young businesses. When you think you’re already stretching the budget, business consultants can show you ways to trim bottom your line and streamline costs.
  • Crisis Management or Business Transition:Unforeseen events or significant business disruptions can rock a company to its core. With one-on-one or group business coaching, you have the resources to adapt quickly.
  • Talent Management: Hiring, managing and retaining top-tier employees is a specialized skill many business mentors readily teach.
  • Sales and Revenue Growth: As the backbone of your small business, coaches work tirelessly to package individual strategies to boost your brand awareness, reach, customer conversions and end-of-day profits.
  • Process Improvements: Creating operations and systems that work for your small business is key to its smooth sailing — and your sanity.
  • Personal Accountability: More often than not, small business owners can just get overwhelmed. We all need someone to listen to us and provide advice. Business coaching services provide the scaffolding, direction and accountability to turn yesterday’s habits into tomorrow’s opportunities.
  • Those Looking to Strengthen General Business Acumen: There is so much to learn when you run your own business. Those looking to sharpen their skills, develop new practices or get up-to-date with the most current business methods turn to business consultants to do so.

Providing Business Coaching Services to Our Business Owner Clients

Then he began to provide the framework through coaching for small businesses. Since then over a thousand of Alan’s business coaching clients have dramatically increased their revenue and profits after learning the process.

With the Small BusinessCoach Process, you will: 1. Experience and learn a powerful planning process for you and your business. After your plan is developed, your employees (if you have employees) will also participate in the planning process. 2. You will coach with Alan and their team of business coaches and mentors for entrepreneurs weekly, bi-weekly or monthly to deploy every aspect of your plan and 3. Learn the BusinessCoach Services that will advance your business towards business freedom.

business coaching services

Business Owner Clients That We Work With

We have the best job in the world! We work with an amazing group of small business owners. Over the last 18 years we have provided small business coaching services to virtually every industry. During 2020 every business owner coaching client has grown stronger in the face of the pandemic. One client was featured in Forbes and another client was named to the Inc 5000 list among the fastest growing companies in the US. We are proud of our clients’ growth. Take a look at our business owner client “Wall of Fame” on this page. Their results are truly amazing!

Perhaps you found us through a search of “business coach near me” or “small business coaching near me.” Alan lives in the Western Carolina area. We have small business coaches and mentors located in various parts of the United States. We visit with our clients face to face from time to time and for the most part we meet weekly with our clients via Zoom screen share sessions. This allows us to have our coaching modules at our fingertips which include visuals and templates. This process helps us to get faster results for our small business owner coaching clients.

We provide business coaching services to small business owners of all types from service to retail to manufacturers to distributors to e-commerce companies. That includes a wide range of startups to businesses with revenues of $100million.


Career advice

All jobs have minor to major inconveniences that may cause you some frustration. Try not to give up, and begin to view these unexpected inconveniences as temporary as you continue to do your best at your job despite these inconveniences.


45 Pieces of Career Advice That Will Get You to the Top

And that’s why we’ve gathered our all-time best career advice. From starting out at the bottom of the totem pole to advancing to a more senior position to—who knows?—maybe even branching out to open your own business, we’ve collected 45 of the best tips for whatever stage you’re at in your career.

  1. The best career or job is the one in which you’re using the skills you enjoy. But, not every job needs to address all of your passions. Use every job as an opportunity to learn something new and keep an open mind; you may find that you really enjoy something you never imagined would appeal to you.—Miriam Salpeter, Founder of Keppie Careers
  2. Don’t take yourself (or your career) too seriously. Plenty of brilliant people started out in jobs they hated, or took paths that weren’t right at the beginning of their careers. Professional development is no longer linear, and trust that with hard work and a dedication to figuring out what you want to do with your life, you, too, will be OK!—Kathryn Minshew, CEO of The Muse
  3. Every person you meet is a potential door to a new opportunity—personally or professionally. Build good bridges even in that just-for-now job, because you never know how they’ll weave into the larger picture of your life.—Kristina Leonardi, Career Coach
  4. My friend Andre said to me, “You know, Marissa, you’re putting a lot of pressure on yourself to pick the right choice, and I’ve gotta be honest: That’s not what I see here. I see a bunch of good choices, and there’s the one that you pick and make great.” I think that’s one of the best pieces of advice I’ve ever gotten.”—Marissa Mayer, CEO of Yahoo!
  5. No matter how low on the totem poll you are or how jaded you’ve become by your to-do list, it’s still important to show up early, wear something sharp, and avoid Facebook like the plague. I discovered that when I acted like a professional, I suddenly felt like my work was a lot more valuable. “Looking the part” boosted my confidence, helped me begin to see myself as a highly capable contributor to the team—and ultimately led the rest of my team to see me in the same light.—Lisa Habersack, Writer
  6. Remember that a job, even a great job or a fantastic career, doesn’t give your life meaning, at least not by itself. Life is about what you learn, who you are or can become, who you love and are loved by.—Fran Dorf, Author and Psychotherapist
  7. If the career you have chosen has some unexpected inconvenience, console yourself by reflecting that no career is without them.—Jane Fonda

Tips 8-15 On Advancing Your Career

  1. Every year or two, spend some time really thinking about your career. Go out and warm up your network, check out new opportunities, and do some salary comparisons. You make smarter career decisions when you have real data. Also, if you are afraid or uncomfortable, you are probably onto something awesome! Fear means you are growing your comfort zone.—Christie Mims, Career Coach
  2. Don’t be afraid to speak up in a meeting or to schedule a sit down with a colleague or boss—whether to hash out details on a project or deal with a sensitive situation. When it comes to having your ideas heard, or to really connecting with co-workers, never underestimate the power of face time and the importance of in-person communication.—Catherine Straut, Assistant Editor of Elle
  3. Some people think the office is the place to be all power, all brilliance, all the time. And while you should strive to make a powerful and brilliant impression, an occasional question or clarification won’t discount your abilities—but it may help you squeeze through a tricky situation with your reputation intact.—Sara McCord, Staff Writer and Editor at The Muse
  4. Take criticism or “feedback” for what it is: a gift given to you to make you better at what you do. Don’t concern yourself with the person or the method of delivery. Instead, glean out the teachable nuggets and move on.—Michelle Bruno, President of Bruno Group Signature Events
  5. I know. You’ve heard it a thousand times: Dress for the job you want, not the one you’ve got. But I think this message goes far beyond the clothes you wear every day: It’s how you present yourself in meetings and at office events, how you interact with staff both above and below you, and how seriously you take your work.—Adrian Granzella Larssen, Editor-in-Chief at The Muse
  6. In chaos, there is opportunity. Most major career accelerations happen when someone steps into a mess and makes a difference.—Kristi Hedges, Leadership Coach
  7. Work harder than everyone under you or above you. Nothing commands respect more than a good work ethic. This means being the first one at the event in the morning and the last one to leave in the evening. No one said this gig was easy.—Keith Johnston, Event Consultant at Plannerwire
  8. Having a mentor within your company is particularly valuable—she can identify opportunities for advancement you might overlook, guide you through challenging projects, and help you build relationships with higher-ups. Most importantly, if she’s influential, she can earn you recommendations for special projects or teams that you might not have been considered for otherwise. And these are the factors that are going to pave the way for success at your company.—Jessica Taylor, Writer
  1. I first heard Zig Ziglar say it when people challenged him on his “positive attitude” manifesto: “You can do anything with a positive attitude better than you can do it with a negative one.”—Lea McLeod, Career Coach
  2. Work hard and be nice to people. It’s a very simple motto I try to live by daily.—Marie Burns, Recruiting Leader at Compete
  3. There’s never going to be a precisely right moment to speak, share an idea, or take a chance. Just take the moment—don’t let thoughts like “I don’t feel like I’m ready” get in the way. Look to see if you have the main things or the opportunity will pass you by. Don’t let perfect get in the way of really, really good.—Kathleen Tierney, Executive Vice President and COO of Chubb Insurance
  4. Find a way to say yes to things. Say yes to invitations to a new country, say yes to meet new friends, say yes to learn something new. Yes is how you get your first job, and your next job, and your spouse, and even your kids.—Eric Schmidt, Executive Chairman of Google
  5. No matter what your dream job is, you’ll likely hear “no” many times before you achieve your goals. Just accept that as a fact. But by refusing to accept that “no,” you’ll separate yourself from the pack. Sometimes you just have to outlast the competition—and wear down your boss!—Shannon Bream, Supreme Court Correspondent at FOX
  6. Tenacity and persistence—nothing beats it. Even if your talent isn’t there yet, you can always develop it to what it will eventually be. But people who are persistent and tenacious and driven and have a really clear, defined goal of what they want, nothing compares to that. Not giving up is really huge.—Catt Sadler, Anchor at E!
  7. Asking for help isn’t a sign of weakness, it’s a sign of strength. No one got to where they are today without help along the way. Don’t be afraid to ask, and then remember to return the favor.—Elliott Bell, Director of Marketing of The Muse
  8. Even if you aren’t feeling totally sure of yourself and your abilities, it’s important you present yourself otherwise. That means shifting your body language to portray confidence. So, while you may be so nervous before your big interview or meeting that you want to curl into a ball, resist the temptation to cower or make yourself smaller, and walk in with your head held high.—Michele Hoos, Writer
  9. My advice for everyone in the industry is to find a mentor and to be a mentor. You’ll learn a great deal from both of these experiences, and make sure to leverage these roles for networking. Ask your mentor for introductions, and introduce the person that you’re mentoring to others—both will increase your visibility in the industry.—Mariela McIlwraith, President at Meeting Change
  10. I live by the 80/20 rule. 80% of the impact can be done with 20% of the work. It’s the last 20% that takes up the most time. Know when to stop, and when things are close enough.—Alex Cavoulacos, COO at The Muse
  11. Having a strong network adds to your value as an employee. In other words, the more people I can reach out to for help, the more valuable I am.—Hannah Morgan, Founder of Career Sherpa
  12. Do what you say you’re going to do.—Danielle LaPorte, Entrepreneur
  13. One of the most important things I’ve found is the importance of playing to your strengths. I think it’s common for us to learn while in school that if you get an A+ in writing and a C- in math, that you should focus your time and attention to getting better at math. In the working world I find it to be the opposite; by putting your focus on those things that you are strongest at, over time you will become an expert at it. By outsourcing your weaknesses to others who excel in those areas, you’ll be able cover those weaknesses better than you could have otherwise. Trying to be great at everything could be spreading yourself thin and keeping you from reaching your full potential in your strongest areas.—Ryan Kahn, Career Coach

Do what you say you’ll do

It is essential that you match your words with your actions. Employers appreciate employees they can trust and depend on. If you tell your leader you can finish a project by a certain date, then you should take the necessary steps to finish the project accordingly. Relationships are essential to any business, and without trust, a relationship cannot be cultivated. Once you become accountable, you will notice that you attract those who you can also count on.

Many successful professionals have become successful because they ask important questions. You should maintain a curious disposition and ask questions. Asking questions will build your knowledge and contribute to your learning process and development. You may also consider asking questions about things that are not directly related to your job title if you think it could help you gain a better understanding of your organization as a whole.

Don’t be afraid to speak up

Meetings are meant for employees to share their thoughts and ideas on important topics that affect the business. If you have an idea or if you have a reason to believe an idea shouldn’t be implemented, then you should mention it in a professional way with accurate data to back up your claims. You may also request a face-to-face meeting with a supervisor if you need to discuss a sensitive matter or ask for advice. When you participate and speak up, employers will notice that you care about your job and take it seriously.

Dressing for the job you want goes beyond the clothes you choose to wear. It includes the way you present yourself overall, such as your attitude, the way you address people at work and how you adorn yourself physically. These items will reflect how important your job is to you.

Career advice

What he was referring to was my unwavering commitment to telling my clients they were wrong if they suggested anything that contradicted my research-backed insights. I didn’t care about building relationships. I only cared about reporting on the facts and making sure everyone else based their work on said facts.

Age Discrimination in the Workplace

Career Advice

Every week, sometimes every day, someone writes to me asking for advice about the career they should take. I can’t, unfortunately, respond to them all, so I thought I should try to formulate some general guidelines, which I hope people will be able to adapt to their own circumstances. This advice applies only to those who have a genuine choice of careers, which means, regrettably, that it does not apply to the majority of the world’s workforce. But if the people writing to me did not have choice, they wouldn’t be asking.

While this guidance may be applicable to some people working in other areas, the examples I will use all come from journalism, as most of those writing to me want to be journalists, and this is the field in which I have mostly worked. Before you take it, I should warn you not to rely on my word alone. I can’t guarantee that this approach will work for you. You should take advice from as many people as you can. Ultimately, you must make your own decisions: don’t allow me or anyone else to make them for you.

The first advice I would offer is this: be wary of following the careers advice your college gives you. In journalism school, for example, students are routinely instructed that, though they may wish to write about development issues in Latin America, in order to achieve the necessary qualifications and experience they must first spend at least three years working for a local newspaper, before seeking work for a national newspaper, before attempting to find a niche which brings them somewhere near the field they want to enter. You are told to travel, in other words, in the opposite direction to the one you want to take. You want to go to Latin America? Then first you must go to Nuneaton. You want to write about the Zapatistas? Then first you must learn how to turn corporate press releases into “news”. You want to be free? Then first you must learn to be captive.

The advisers say that a career path like this is essential if you don’t want to fall into the “trap” of specialisation: that is to say, if you want to be flexible enough to respond to the changing demands of the employment market. But the truth is that by following the path they suggest, you are becoming a specialist: a specialist in the moronic recycling of what the rich and powerful deem to be news. And after a few years of that, you are good for little else.

This career path, in other words, is counter-educational. It teaches you to do what you don’t want to do, to be what you don’t want to be. It is an exceptional person who emerges from this process with her aims and ideals intact. Indeed it is an exceptional person who emerges from this process at all. What the corporate or institutional world wants you to do is the opposite of what you want to do. It wants a reliable tool, someone who can think, but not for herself: who can think instead for the institution. You can do what you believe only if that belief happens to coincide with the aims of the corporation, not just once, but consistently, across the years (it is a source of wonder to me how many people’s beliefs just happen to match the demands of institutional power, however those demands may twist and turn, after they’ve been in the company for a year or two).

Even intelligent, purposeful people almost immediately lose their way in such worlds. They become so busy meeting the needs of their employers and surviving in the hostile world into which they have been thrust that they have no time or energy left to develop the career path they really wanted to follow. And you have to develop it: it will not happen by itself. The idea, so often voiced by new recruits who are uncomfortable with the choice they have made, that they can reform the institution they join from within, so that it reflects their own beliefs and moral codes, is simply laughable. For all the recent guff about corporate social responsibility, corporations respond to the market and to the demands of their shareholders, not to the consciences of their employees. Even the chief executive can make a difference only at the margins: the moment her conscience interferes with the non-negotiable purpose of her company – turning a profit and boosting the value of its shares – she’s out.

This is not to say that there are no opportunities to follow your beliefs within the institutional world. There are a few, though generally out of the mainstream: specialist programmes and magazines, some sections of particular newspapers, small production companies whose bosses have retained their standards. Jobs in places like this are rare, but if you find one, pursue it with energy and persistence. If, having secured it, you find that it is not what it seemed, or if you find you are being consistently pulled away from what you want to do, have no hesitation in bailing out.

Nor does this mean that you shouldn’t take work experience in the institutions whose worldview you do not accept if it’s available, and where there are essential skills you feel you can learn at their expense. But you must retain absolute clarity about the limits of this exercise, and you must leave the moment you’ve learnt what you need to learn (usually after just a few months) and the firm starts taking more from you than you are taking from it. How many times have I heard students about to start work for a corporation claim that they will spend just two or three years earning the money they need, then leave and pursue the career of their choice? How many times have I caught up with those people several years later, to discover that they have acquired a lifestyle, a car and a mortgage to match their salary, and that their initial ideals have faded to the haziest of memories, which they now dismiss as a post-adolescent fantasy? How many times have I watched free people give up their freedom?

Not all feedback is created equal.

Alison Watkins, group managing director of Coca-Cola Amatil, started her career as a self-described “insecure overachiever.” Due to her insecurities about her work skills, Watkins was someone who aimed to please, which made her very vulnerable to the judgments of others. However, she eventually realized that people who pass judgment may not actually have particularly good judgment.

Having spent many years in very senior roles, Watkins learned to adopt a different perspective when she realized that taking on everyone’s judgments wasn’t serving her. “I’ve become a lot better at accepting that not everybody is going to agree with the choices that I make or the things that I say or do,” Watkins told me. “I have learned to value the judgment from those who are well placed to be wise or considered, and their feedback is really important to me. And I try not to leave myself vulnerable to the judgments of less informed people.”

Pro tip: Instead of reacting to all feedback immediately, take a moment to reflect on the feedback giver. Ask yourself: Do they have your best interests in mind? Do they have experience or expertise in the subject they have given you feedback on? If the answer is no to either question, you might want to re-consider taking on the feedback to heart.

Flirt with your future self.

It’s normal to get urges to try out different roles or career paths. But instead of doing something dramatic like jumping ship or enrolling in a two- or three-year degree, Scott D. Anthony, a global innovation thought leader and senior partner at Innosight, is a fan of Herminia Ibarra’s suggestion to “flirt with your future self.”

“The idea is that you consciously experiment and ‘try on’ different roles, and indeed leadership styles, to see what fits the best,” Anthony said. “For example, I think that a natural next act for me someday would be to become a teacher. But will I actually like teaching? There are small experiments I can do in my current role that help me understand that better, which includes talking to people who have made similar transitions to see what surprised them.”

Pro tip: Try to get out of work mode and get into play mode more often. As Anthony suggests, treat it as a little experiment. Feeling inclined to make a new career move? Make a list of five people you can speak to who can provide insight into this career. For example, if you want to pivot into travel blogging, ask colleagues who they think the best travel bloggers are and reach out to them on LinkedIn or other social media channels for a chat. Turn up your curiosity and make a list of things you want to know and questions you might ask. For example: How do they make money? How did they get their start? How many hours do they work?


Motivational Quotes for students

All great things start with the decision to try. It is common for students to be distracted and lack concentration. If you are a student who’s constantly looking for motivation, you are not alone! Quite often, students need a push to study and it is totally okay to feel lazy and unmotivated. The point is to look around, get inspired, sideline the laziness, and jump right on track. Today, we have a compilation of 20 motivational quotes for students and we will also be discussing why we need the motivation to study.

Quotes for Students Who Want To Have the Best Year Ever

As a student, it’s easy to get bombarded and stressed out over assignments, studying, tests, etc. The secret to having the best year ever begins with having the right mindset. This mindset is rooted in the values of excellence in education and service. Education as a value focuses on learning and growing as a leader. Enjoy these excellent student quotes to help you strengthen your own Everyday Power on your academic path towards success.

Each day, offers the opportunity to gain new insights, expand one’s knowledge, and create innovative solutions. Education is an exploratory process of imagining, innovating, and developing ideas. Service provides an opportunity to combine education and action by making an impact in the global community.

20 Awesome Motivational Quotes for Students Success

Motivational quotes for students | Motivational quotes for student success

This is not just a motivational quote for students’ success but one that everyone needs to apply in life. We often go behind bigger things and forget how little things can make a difference. If getting a good grade in all the subjects is your target, start with getting an A in one paper or one unit test. Ace one lesson and then go for the whole subject. If you don’t have the supplies to make your project look fancy, put in your efforts, do your research, and give it all you got in order to make it a great project from your end. The idea is not to be better than others but to be better than who you were yesterday.

This is one of the most important motivational quotes to study hard. Quite often, one failure brings down the spirits of students. A single exam or failure does not define who you are. The moment you give up on yourself and stop working hard because you faced a defeat, that’s when you are truly defeated. Your failure begins when you refuse to get up. Always remember that there’s nothing that you cannot achieve if you work for it.

If you are looking for motivational quotes for students’ success, this one is especially for you. You don’t have to hurry. Take things slowly, at your own pace. You don’t have to be in a race and become someone else. All you have to do is never stop trusting yourself and never stop growing and evolving.

Sir Abdul Kalam’s life in itself is a motivation for students and everyone. This is a very powerful motivational quote for students’ success. A small lifestyle and habit change can make a huge difference in your life. It might be how many hours you study, when you wake up or when you go to sleep, the books you read, it can be anything. But make sure you are doing something that would be beneficial to you in the future.

This is a very apt motivational quote for students because students often end up giving up on themselves and their dreams due to self-doubt and apprehension. You don’t have to doubt yourself, you just have to keep getting better at what you do.

This motivational quote from Eliot pushes everyone to go the mile to achieve great things. If you are afraid to go beyond the limit, you will always be in a box. Take risks and show the world what you are capable of.

8.“ When you are doing any work, do not think of anything beyond. Do it as worship. As the highest worship and devote your whole life to it for the time being.– Swami Vivekananda

This quote underlines the importance of commitment and devotion to the work that you do. Be it a simple assignment or a class test, give it your best. Don’t let your mind be distracted and you are the only one who can stop yourself from being distracted.

When you fail an exam, that’s not the end of life. It just means that you have to put in a little more effort than the last time. It is just a passing moment and does not define you. Study harder and make a comeback. We have discussed in detail about intrinsic motivation and extrinsic motivation in one of our previous blogs, read it here.

If you are apprehensive about doing something or not appearing for an exam in the fear that you will score fewer marks, you are just ensuring your failure. Never be afraid to take a new step. As discussed in the beginning, everything starts with the decision to try.

You can’t expect yourself to be the best on the very first day. You have to work for it and gain it through passion and commitment. If you are bad at Maths, do more sums and problems until you master it. Do your best and do not worry about the results.

Your education is an asset that no one can take away from you. It is not money that you should aim for, it is quality education. That is what will take you to places; the willingness to learn and the need to grow.

Always have a vision of what you want to achieve and what you want to become. When you lack motivation, think about that vision and you will win in life. These quotes for students’ motivation help you stay focused. It also makes one understand that no matter how many motivational thoughts for students you read, ultimately, you have to put in the effort to succeed.

The quote is self-explanatory. Everyone needs to apply this in life. No matter how defeated you think you are, you must always keep working on yourself and move forward. This is one of the most important motivational quotes for students and everyone else.

It is as simple as that. If you can dream about passing that exam, you can definitely do it. If you are dreaming to get into that college, you can. No one is saying that it might be easy, but it is definitely possible.


Quite often we look around for motivation but the best kind of motivation starts within you. You are the only person capable of bettering yourself and achieving goals. We hope the above-mentioned motivational quotes for students give you the necessary nudge. These motivational quotes for student success will help you get a new perspective.

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