How to write a science blog
#SINTEFblog is the perfect place for SINTEF researchers in all areas to get the attention of potential industry partners, other researchers and those who are interested in new technologies. A blog post is a great way to highlight expertise or draw attention to a published report or scientific article. In this blog you will find some tips on how to write a science blog: Style and content.
Blogging remains an important channel to communicate with the public. In this era of fake news and disinformation on social media, having our own method of quickly reaching the public with science based information has never been more important.
So, if you work for SINTEF and want to write a blog about your research, there’s no need to delay. All you have to do is follow these easy steps to write a first draft. Don’t worry about perfection! The blog editors will help you add the finishing touches, and of course deal with the technical aspects of getting it published.
What should you write?
You tell us! Research results are great, but don’t feel limited to latest news. Other ideas include what it’s like to work in a specific lab, your experience collaborating with another research institute, a research-based opinion piece on a current news story or trending topic, a comment on current international research, etc. If you’ve just published a scientific article, there could be scope for a blog post too.
You could also consider writing something timely. For example, this article on why you shouldn’t burn your Christmas tree in a wood stove performs well every January. This kind of applied science is perfect for the blog. It has mass appeal with the general public but could also appeal to journalists looking for a story, helping to get SINTEF a media mention.
That being said, not every story needs to have mass appeal. Many of our hyper-focused technical blog posts perform very well in search engines. Writing a blog post is a great way to link you and SINTEF with that specific topic to other researchers and potential clients around the world who may be searching for it.
On that note, another great topic is something you’ve searched for in Google, but have been unable to find a good result. Your post could be that result for other people!
How to write a science blog: Write about something you’ve searched for in google, but have been unable to find a good result. Your post could be that result for other people searching the same keywords. (Photo: Shutterstock)
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